Financial CRM software solutions

Customers have high expectations, especially when it comes to their money. As technology evolves, financial service companies need to keep an eye out for better and more efficient ways to meet those expectations. Finding innovative solutions is crucial to stay ahead of the game. If you aren’t constantly striving to improve, your competitors are—and you don't want to get left behind.

Whether you’re a scrappy startup, a scaling small business, or a fintech heavyweight, investing in a financial CRM is a wise venture for your company. Our guide includes the 10 best financial CRM solutions and will help you pick software with the features you need to thrive in a volatile industry.

• What is financial CRM software?
• 10 best financial CRM software solutions for 2023
• Who uses financial CRM software?
• Why use financial advisor CRM software?
• Features of a financial CRM to look for
• What are the expected costs of a CRM for financial advisors?
• How to choose the best financial advisor CRM: 5 questions to ask

Financial CRM software is a tool to help manage client interactions, organize data, and build customer relationships more efficiently. This software consolidates the entire customer journey, including conversations, data, new and existing leads, deals, and customer history in one place.

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• Data security
• Workflow automation
• Quick time to ROI
• Best-in-class help center
• Complete customer view

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• Campaign management
• Lead scoring
• Contact management

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• Visual pipeline
• Lead segmentation
• Detailed reporting and dashboards

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• Contact management
• AI virtual assistant
• App integrations

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• Unlimited pipelines
• Sales and activity quotas
• Full reporting suite

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• Unlimited pipelines
• Sales and activity quotas
• Full reporting suite

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• Pipeline management
• Recurring checklists and reminders
• KPI tracking

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• Lead management
• Milestone tracking
• Contact management

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• Contact and lead management
• Project scheduling
• Analytics and reporting dashboards

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• Sales forecasting
• Sales, service, and marketing management
• Reporting and analytics

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• Financial reporting with visuals
• PDF invoices
• Automated receipts with billing details

With the variety of financial CRM solutions available, finding the right one for your business can feel like a gamble. We’ve picked the 10 best financial software solutions for 2023, so you can make an educated decision.

1. Zendesk

Zendesk provides modern, financial CRM software for businesses of any size. No matter if you’re in the world of banking, insurance, wealth management, or investments, Zendesk can help you build stronger relationships with your clients.

A complete customer view puts everything your agents need to know all in one place, so they can deliver a personalized customer experience time and time again. This unified view allows advisors to grab the most important customer information in a snap, leading to faster and more accurate responses—which are key when time is of the essence. Plus, with top-tier data security, clients can relax knowing their personal information is protected.

Zendesk is quick and easy to set up, so you can maximize your time to value and see a faster return on investment (ROI). Because your team won’t have to spend unnecessary time installing and learning new systems, you can seamlessly transition without missing a step.

Workflow automation streamlines support tasks and boosts agent productivity and efficiency. Paired with a robust help center that allows customers to self-serve, these automations and triggers free up agents to tackle high-value interactions.

Key features

• Compliance with government regulations for top-tier data security
• Quick time to value
• Best-in-class help center and self-service options
• Complete customer view
• Workflow automation
• Accurate sales forecasting and pipeline analysis
• Advanced analytics, activity reporting, and performance metrics
• Custom dashboards
• Email integration
• Centralized platform
• Sequences
• Bulk outreach

Pricing

• Team: $19 per user/month
• Growth: $49 per user/month
• Professional: $99 per user/month

Free trial

• Free 14-day trial

2. SugarCRM

SugarCRM provides tools to help financial organizations improve client relationships. Quick access to client profiles and data allows teams to make time-sensitive financial decisions faster. Internal collaboration features and milestone tracking can help create personalized interactions and a good customer experience.

Key features

• Campaign management
• Lead scoring
• Contact management

Pricing

• Sell: $49 per user/month
• Serve: $80 per user/month
• Enterprise: $85 per user/month
• Market: $1,000 per user/month

Free trial

• Free seven-day trial

Learn more about the SugarCRM + Zendesk integration.

3. Pipedrive

Pipedrive’s CRM for finance is geared toward building mutually profitable relationships with new and existing clients and providing a better sales experience. It has a user-friendly interface with insightful visuals of the entire sales cycle. With Zendesk, the Pipedrive integration enables agents to see customer information in one view, eliminating the need to switch between apps for quick issue resolution and seamless sales workflow.

Key features

• Visual pipeline
• Lead segmentation
• Detailed reporting and dashboards

Pricing

• Essential: $14.90 per user/month
• Advanced: $24.90 per user/month
• Professional: $49.90 per user/month
• Enterprise: $99 per user/month

Free trial

• Free 14-day trial

Learn more about the Pipedrive + Zendesk integration.

4. Zoho CRM for Financial Services

Zoho’s financial CRM features contact, lead, and deal management so teams can organize information, like clients’ financial, policy, and insurance documents, for quick access. Dashboards are customizable with automatic reminders and notifications to keep your teams on top of tasks.

Key features

• Contact management
• AI virtual assistant
• App integrations

Pricing

• Standard: $14 per user/month
• Professional: $23 per user/month
• Enterprise: $40 per user/month
• Ultimate: $52 per user/month

Free trial

• Free 15-day trial

Learn more about the Zoho CRM + Zendesk integration.

5. Nutshell

Nutshell’s CRM solution helps teams streamline workflows, track and convert leads with contact and sales pipeline management tools, and automate tasks. Analytics and reporting tools help monitor team performance and the entire customer journey. The flexible CRM can adapt to inbound, outbound, account, or relationship-based sales models.

Key features (Pro)

• Unlimited pipelines
• Sales and activity quotas
• Full reporting suite

Pricing

• Nutshell: $16 per user/per month
• Nutshell Pro: $42 per user/per month

Free trial

• Free 14-day trial

Learn more about the Nutshell + Zendesk integration.

6. ClickUp

ClickUp’s platform brings together productivity and collaboration apps in one place. With the Zendesk integration, ClickUp can help your support team stay organized and be more productive. Create new tasks quickly, easily add ticket information, and route tickets to the right agent. You can also automate notifications for ticket and task updates.

Key features

• Pipeline management
• Recurring checklists and reminders
• KPI tracking

Pricing

• Unlimited: $5 per member/per month
• Business: $12 per member/per month
• Business plus: $19 per member/per month
• Enterprise: Contact sales for a custom quote

Free trial

• A free trial isn’t available, but ClickUp offers a free version with limited features.

Learn more about the ClickUp + Zendesk integration.

7. Salesforce Financial Services Cloud

Salesforce offers a reliable CRM with its Financial Services Cloud. With customizable financial planning and wealth management plans, Salesforce can help you manage your customers’ wealth banking, insurance, lending, and more. The milestone tracking feature provides access at a glance to upcoming personal events and landmarks so advisors can tailor offers and opportunities.

Key features

• Lead management
• Milestone tracking
• Contact management

Pricing

• Essentials: $25 per user/month
• Professional: $75 per user/month
• Enterprise: $150 per user/month

Free trial

• Free 30-day trial

Learn more about the Salesforce + Zendesk integration.

8. Monday.com

The team management platform by monday.com helps organize customer data, boost team collaboration, and facilitate customer interactions. Custom reporting features allow you to track performance, gain insights, and identify areas of improvement.

The Zendesk integration with monday.com enables you to sync communications for a great customer experience. It lets teams automate processes that convert Zendesk tickets into tasks, track the tasks from one place, and alert agents upon changes or updates.

Key features

• Contact and lead management
• Project scheduling
• Analytics and reporting dashboards

Pricing

• Individual: Free (up to two seats)
• Basic: $10 per seat/per month
• Standard: $14 per seat/per month
• Pro: $24 per seat/per month
• Enterprise: Contact sales for a custom quote

Free trial

• Free 14-day trial

Learn more about the monday.com + Zendesk integration.

9. NetSuite

NetSuite’s financial CRM software is a cloud solution that does a great job aligning marketing and sales functions. Real-time dashboards provide essential client information and can be customized to the user.

Integrations with Zendesk allow you to connect your customer data to your NetSuite sales and financial system. Within minutes, you can connect and sync your systems with the Zendesk app, adding even more customizations to tailor your experience.

Key features

• Sales forecasting
• Sales, service, and marketing management
• Reporting and analytics

Pricing

• Pricing available upon request

Free trial

• Although there is no free trial for the software, NetSuite offers a free product tour and provides a library of product demo videos and resources to help businesses learn more about their product.

Learn more about the NetSuite + Zendesk integration.

10. ChargeDesk

ChargeDesk offers a billing toolkit built for businesses of any size. Integrations with fintech companies like PayPal, Stripe, and Braintree allow for seamless and secure payment collection and workflow support.

One advanced and powerful integration is Square by ChargeDesk with Zendesk Sell, which enables you to instantly view a customer’s billing history. This connection helps you manage customer data and perform actions like refunds and subscription cancellations.

Key features

• Financial reporting with visuals
• PDF invoices
• Automated receipts with billing details

Pricing

• Hobby: $29 per user/per month (up to three agents)
• Startup: $99 per user/per month (up to 11 agents)
• Business: $249 per user/per month (up to 30 agents)
• Enterprise: $749 per user/per month (up to 100 agents)

Free trial

• Free 14-day trial

Learn more about the ChargeDesk + Zendesk integration.

Businesses that deal in financial services primarily use financial CRMs. Sales teams within these financial companies use sales CRMs to identify leads and upsell opportunities. It's also important that a CRM integrates with your support software so both teams have visibility into customer data and can easily collaborate.

Here are a few types of use cases and industries that most often need financial CRM software.

The banking industry requires 360-degree customer views to provide agents with access to customer data, history, and relationships. This information helps institutions reduce wait times and allows faster closing on credit card applications, loan processing, and other offerings. Some types of businesses within the banking industry include:

• Retail and commercial banks
• Lenders
• Mortgage providers
• Liquidity management companies

Businesses in the capital markets industry must have a deep understanding of client behaviors and a CRM that enables quick responses to time-sensitive inquiries. Financial advisors and wealth management teams work in high-touch environments and manage valuable assets, helping their clients reach their long-term financial goals. Some types of businesses within the capital markets industry include:

• Private banking
• Investment banking
• Wealth management

Insurance companies handle detailed information regarding claims and policies and process massive amounts of paperwork in their pipeline. A financial CRM helps streamline processes and workflows with automations, triggers, and self-service options. A few (of the many) types of businesses within the insurance industry include:

• Life insurance
• Auto insurance
• Home insurance
• Health insurance

Financial technology (or fintech) companies are typically digital natives and require complete customer views. They tend to use messaging channels and proactive communication methods. Some companies in the fintech industry include:

• Online-only banks like Acorn and Chime
• Payment providers like PayPal, Venmo, and CashApp
• Cryptocurrency exchanges like CoinJar and Quicko

In the past, financial services were primarily face-to-face interactions, on-site at the bank, investment firm, or advisor’s office. Now, as clients are doing business digitally, it’s more important than ever to use a CRM for financial advisors to meet customers where they are for quick and accurate service. Here are a few reasons why it’s beneficial to use a financial CRM.

When deciding which CRM best fits your company's needs, it’s helpful to make a list of features that help you better accomplish your goals. Here are some of the more important features for you to consider.

Productivity tools

Choosing a CRM with productivity tools—like workflow automation, email integrations, and task players—will allow financial advisors to stay organized and work more efficiently. Automating tasks and processes will enable you to:

• Prevent human errors often seen in tedious tasks like data entry, reminders, and/or migrations
• Improve the employee experience by eliminating repetitive tasks and automating routine sales activities
• Increase agent productivity with alerts, templates, and tracking—freeing up your team to focus on critical tasks and spend more time with clients

Because all customer data, files, and documents are in one place, grabbing information and notes on the fly can help streamline client interactions. In the event you need to track billable time, financial CRM systems should be able to integrate with apps that allow time tracking during client activities and interactions.

Customization

The CRM you pick should work for you right out of the box and still have the flexibility to be tailored to your business needs. For instance, small businesses or startups may only require a few basic features, while larger enterprises have massive amounts of customer data that they need to filter through quickly. Features like customizable dashboards allow your teams to modify their view to find the data they need at a glance and interact with clients quickly.

Other customizable features can include:

• Forms
• Reports
• Lead tracking
• Pipelines
• Interfaces

Integration

A CRM itself is a powerful tool, and finding the right apps and integrations can boost your abilities, level up your systems, and improve the employee experience. With a wealth of third-party integrations available on different platforms, the sky’s the limit when deciding which integration options are the best for you.

Integrations can help you provide a better customer experience with streamlined interactions on clients’ preferred communication channels, easier collaboration between teams and departments, and improved organization of customer data.

Conversational support

Meet your customers where they are with a seamless, conversational support experience—no matter what channel they prefer. Customers are increasingly using messaging and social media apps to connect with brands, and this is no different for financial services. A client may hop on Facebook and DM you with a question, then send you an email with more information later in the day. Your CRM should consolidate the interactions into one conversation so you can pick up right where you left off, regardless of where the conversation started or moved.

Centralized platform

Trying to keep track of your contacts across different platforms can be a recipe for disaster. A financial CRM provides a centralized place to manage your leads, contacts, and account information. With the entire customer journey and all interactions in one location, you gain a 360-degree view, and your sales and support teams can exchange key data and insights.

Sales engagement tools

Sales engagement tools allow your team to build targeted prospect lists and automate outreach to identify qualified leads. These tools also enable you to create comprehensive lead and contact profiles that pull into communication channels, allowing for personalized communication. Use these customized email sequences to boost efficiency and automate follow-ups with leads.

Client segmentation

It’s important to understand client behaviors to make predictions and give advice in a volatile industry. The ability to segment your client base and collect and analyze data with your financial CRM can help you understand trends and gain valuable insights. This information can enable you to attract new clients with similar behaviors so you can continue scaling your business.

Reporting and analytics

Use reporting and analytics features to measure how clients interact with your business. These tools provide metrics and better visibility into client interactions across channels. Manage your teams and customers more effectively with:

• Historical and real-time data to analyze trends
• Customizable dashboards and visuals
• Sharable dashboards and reports to foster better collaboration

The pricing for financial CRMs varies widely and relies on several factors, including the software manufacturer, the number of users, and the out-of-the-box features you want. Free options are available for startups and independent advisors who don’t need to provide access to many users and don’t require additional features. However, for larger firms with a robust client roster, prices can range from hundreds to thousands of dollars per user per month.

What is the best CRM for financial advisors? Here are five questions to ask to determine which CRM meets your business needs.

1. Which processes do I need to automate?

The processes you need to automate with your financial advisor CRM will depend on your business and what you’re looking to achieve. Before choosing a CRM, list the tasks, activities, and processes you want to automate and find a CRM that can do it.

2. How easy is it to use?

Anyone on your team can use this CRM—financial advisor, banker, trader, and support staff. Most CRMs are easy to use right out of the box and offer customizable features so you can create the user experience that you prefer.

3. How much customization do I need?

Many financial advisors prefer customizable dashboards, reports, lead tracking, and pipelines that make viewing and accessing information easier. Customization options vary between CRMs, so it's a good idea to pick the customizations you prefer and prioritize those during your search.

4. Do I want cloud-based software vs. on-premise software?

Many companies choose cloud-based CRM software because it has more flexibility for remote work environments and is easier to scale up or down based on demand. Since cloud-based software stores data on remote servers, businesses don’t have to keep and maintain on-site data centers. An additional benefit—the vendor typically provides support and updates for you.

5. How does it integrate with my current systems?

You can integrate your existing systems into a financial CRM in three ways:

• You can invest in a single company’s software so all systems seamlessly integrate (like how all Apple products sync with each other).
• Your IT team can write code to sync the systems.
• You can use an Application Programming Interface (API).