4 ways to stay ahead of the retail paradigm shifts that are here to stay

The retail industry is no stranger to disruption, but consumer preferences and shopping patterns have shifted dramatically in 2020 due to the global pandemic.

Not only have the types of goods purchased changed, but consumers have also rapidly adapted to a digital-first environment, where fast and seamless e-commerce experiences occur almost entirely online. Digital-first and omnichannel retailers have pivoted more easily, but retailers that prioritized physical stores and face-to-face engagement over omnichannel strategies have struggled to respond.

Read this white paper to learn more about 4 that ways small business retailers can address this paradigm shift head-on, while still being agile enough to deliver the best customer experience.