Listen to Your Customers with a Feedback Forum

Customers can already communicate with companies over a variety of channels. While many of these communications focus on specific support requests, some involve ideas on ways the company can improve, such as feature requests. It’s a great thing when a customer actively provides a company ways for it to improve, but channels like Twitter and email aren’t necessarily the best venue for collecting this type of feedback. Furthermore, they don’t allow customers to collaborate with one another.

A feedback forum is a great way to ensure that these types of communication are happening in an organized, productive way, all in a single, centralized location.

A feedback forum is a place built just for your customers. It’s a place where they can learn and talk about your product—all while strengthening their relationship with you. When done well, a feedback forum can be a fun place for your customers to further interact with your brand, and to feel like they genuinely have a stake in it. Feedback forums have the added bonus of drawing in casual customers and, through engagement, turning them into loyal customers.

Of course, one of the most important benefits of providing a feedback forum is it gives you a direct line to the actual people who use your products and services. Instead of brainstorming ways to improve or solely relying on polls and other expensive tools, feedback forum software will help you collect and sort comments and posts to understand the most common requested improvements.